For those who know what’s up. The Loop beanie available in store and online.

Coming this December, Story Telling Night at The Loop. Stay tuned for details on our first intimate night of laughter and inspiration. Think you or a friend has a running story worth sharing? Comment or tag below. #thelooppresents #runningstories #runningculture @austinkilcullen

At Zilker Relays this year, we debuted our racing team called Go The Spoils. A crew of athletes compelled by victory both on the track and in life. Grounded in comradery and hailing from all walks, on March 29th GTS will be competing in @thespeedproject - a 340 mile relay from LA to Vegas with the hope of taking home the win. But this Sunday the crew races Run For The Water 5K and 10 Miler. Join us Sunday at our cheer station to watch hard work put into action. #gothespoils #runningculture 📷 @thedudejunior @advictoremspolias

5 more days. Then do it like Diddy. Whose ready for race weekend? . . #nycmarathon #runforthewater2018 #diddyrunsthecity #mtv2003 #runningculture

City of Austin . Rejoice in knowing this tiny (minuscule even) moment of water restriction is in fact temporary. In response to this fleeting moment of discomfort, join us in registering for the 2018 Run for the Water 5K and 10 Mile race happening on Sunday, November 4th. . Benefiting the @gzlfoundation , their sole mission is to improve the quality of life for the people of Burundi by providing access to clean drinking water, a luxury we too often take for granted. . For more information on how to make a difference visit their website at www.gazellefoundation.org. To get signed up today, register using the link in our bio (promo code: WATERtheLOOPruns) Not running? Meet us at our regular Cheer Station. Now more than ever, #strongerfasterfurthertogether. . Much Love, The Loop

All Runner’s Welcome. . Join us for Group Run tonight at 6:30p. Bomb Run, Friday morning at 6am. Pub Run, Friday night at 6:30pm (event link in bio). 📷 @travishallmark #sfft #runningculture

We call this the den. It’s where good conversation happens pre and post run. Come by the shop this chilly Fall afternoon for whiskey warmers and good company. . Fresh Fall arrivals and savings on winter apparel also in store. 📷 @arunnerseye

Introducing Nagata Blumoon. Designed to create a halation effect around the field of vision by centering the visual sensations on the blue space of the color spectrum. The frame composition minimizes eye strain and focuses a runner's vision. Shop the last pair here or follow the link in our bio. . STAY FOCUSED: A mass meditation tour is happening and hitting Austin, Texas at the Umlauf Sculpture Gardens on 10/16 and it’s called @thebigquiet . Join us with @districtprojects and @outdoorvoices at the intersection of sports and wellbeing. Tag the friend who you’re comfortably silent with for a chance to win a free entry - we’ve got 10 to giveaway. #thebigquiet #sfft

Sole Man. The Loop holiday capsule in the making. #legendsneverdie #bringbackcongressavenuemile #keeprunspecialtyspecial

Live a great story and run in the rain. Thank you @sheaboland @atxsprintsquad @richardsrainwater and @liveagreatstory for the inspiring sprint sesh last weekend. Much love and Stronger Faster Further Together. For those who couldn’t make it, see you at Group Run this Thursday at 6:30PM. Bomb run rain or shine on Friday at 6:00AM with @gtuhabonye. #sfft