Today kicks off the 2019 Badwater Ultramarathon. Considered the worlds toughest foot race, runners from around the world will compete to survive the 135 miles from Death Valley to Mt. Whitney at temperatures that could fry an egg. . . For today’s Monday Motivation we reflect on our own journey through the desert experienced in March at The Speed Project. Although a less extreme taste of what Badwater runners are about to endure, nothing quite beats the magic and misery of Death Valley. Wishing you luck and love. . . #sfft #mondaymotivation 📷 @thedudejunior

WILD IN THE STREETS Join us tonight for Group Run at 7pm and hang around afterwards for post run good times and high fives. Beverages by @hopsandgrain. Looking for something a little less chill? The Friday morning Bomb Run happens tomorrow with a 6:10am departure. . . (a scene from our Bomb Run, photo courtesy of @thedudejunior)

THE FASTEST MARATHON SHOE JUST GOT FASTER. Releasing July 11th at the shop. 🔥 #vaporflynext #nikerunning

Join us with joy. Thursday, July 4th at 7am for a community run with @gilbertsgazellesatx. Hang around afterwards for summertime refreshers. The shop will close at noon. #sfft #runwithjoy

SURVIVING AND THRIVING 🤠 . . Kicked off the first weekend of Summer in Austin with a Track Meet in 100 degree temps, . . and we’re just getting started. . . Join us July 19th for Meet Three. Stay tuned for details. #sfft (dance and choreography @twoolf29)

COMFORT KILLS . Registration for Meet Two of our Summer Track Series closes tonight at 5pm and the events will kick off at 6:30pm ☀️ . This is an All Comers Track Meet which means invite your Grannies because we believe in Stronger Faster Further - Together. Link in bio to register. See you tonight! #sfft

OBSESSED (!) WITH SUMMER WHITES AND GRADIENT PINK... 🔥 . . (P.S this will sell out) #lovesummerhateeverythingelse

The Loop introduces, Portrait of a Runner. . . Austin based amateur runner, @gothespoils_ member and OTQ hopeful Mitch Ammons shares his story of overcoming an addiction to drugs through running. Directed by our very own @thedudejunior View the full story via the link in our bio. . . 11 days till Mitch races at Grandmas Half Marathon. #whydoyourun #sfft #runningculture

8 LANES OF PAIN. The first of our Summer Capsule available in store to purchase today (and online soon). Above @louletta models the women’s crop tank. Lightweight and breezy, this tank can be worn during or post-run. #lovesummerhateeverythingelse #8lanesofpain #sfft Experience the pain yourself. Link in bio to register for our next All Comers Meet on June 21st.

Whether your in it for the fitness, or the post run Magnolia Cafe refuel sesh. Never miss a Monday. #whateverittakes #runningculture #poormansaltitude #nevermissamonday 🍳 @sarashakeel